:root {
  --ink: #17243d;
  --ink-deep: #10192b;
  --terracotta: #b95033;
  --terracotta-dark: #8f3927;
  --cream: #f4efe5;
  --paper: #fbf8f1;
  --sand: #dbcab1;
  --olive: #66715c;
  --line: rgba(23, 36, 61, 0.16);
  --white: #fffdfa;
  --max: 1380px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-sans), Arial, sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }
button, a { -webkit-tap-highlight-color: transparent; }

.skip-link {
  position: fixed;
  left: 1rem;
  top: 1rem;
  z-index: 999;
  transform: translateY(-160%);
  background: white;
  color: var(--ink);
  padding: .8rem 1rem;
  border-radius: .4rem;
  font-weight: 800;
}
.skip-link:focus { transform: none; }

.announcement {
  height: 34px;
  background: var(--terracotta);
  color: white;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: .9rem;
  padding: 0 1rem;
  font-size: .68rem;
  font-weight: 800;
  letter-spacing: .13em;
  text-transform: uppercase;
}
.announcement a { border-bottom: 1px solid rgba(255,255,255,.7); }
.announcement-separator { width: 3px; height: 3px; border-radius: 50%; background: white; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  min-height: 86px;
  padding: 0 max(4vw, 24px);
  display: grid;
  grid-template-columns: 210px 1fr auto;
  align-items: center;
  gap: 2rem;
  background: rgba(251, 248, 241, .94);
  backdrop-filter: blur(18px);
  border-bottom: 1px solid var(--line);
}
.brand { width: 176px; height: 76px; display: flex; align-items: center; overflow: hidden; }
.brand img { width: 120px; height: auto; margin: 0; }
.site-header nav { display: flex; justify-content: center; gap: clamp(1.4rem, 3vw, 3.1rem); }
.site-header nav a { font-size: .76rem; font-weight: 800; letter-spacing: .04em; }
.site-header nav a:hover { color: var(--terracotta); }

.button {
  min-height: 50px;
  padding: .9rem 1.25rem;
  display: inline-flex;
  justify-content: center;
  align-items: center;
  gap: 1rem;
  border: 1px solid var(--terracotta);
  border-radius: 3px;
  background: var(--terracotta);
  color: white;
  font-size: .76rem;
  font-weight: 900;
  letter-spacing: .05em;
  text-transform: uppercase;
  transition: background .2s ease, transform .2s ease, border-color .2s ease;
}
.button:hover { background: var(--terracotta-dark); border-color: var(--terracotta-dark); transform: translateY(-2px); }
.button-small { min-height: 42px; padding: .7rem 1rem; font-size: .68rem; }
.button span { font-size: 1rem; }
.text-link {
  display: inline-flex;
  align-items: center;
  gap: .65rem;
  font-size: .75rem;
  font-weight: 900;
  letter-spacing: .05em;
  text-transform: uppercase;
  border-bottom: 1px solid currentColor;
  padding-bottom: .25rem;
}
.text-link:hover { color: var(--terracotta); }

.hero {
  min-height: calc(100svh - 120px);
  display: grid;
  grid-template-columns: minmax(0, .92fr) minmax(0, 1.08fr);
  background: var(--ink);
  color: white;
  overflow: hidden;
}
.hero-copy {
  padding: clamp(4rem, 8vw, 8.4rem) clamp(2rem, 6vw, 7.5rem) 3.2rem max(4vw, 2rem);
  display: flex;
  flex-direction: column;
  justify-content: center;
  position: relative;
}
.hero-copy::after {
  content: "";
  position: absolute;
  right: -28px;
  bottom: 9%;
  width: 56px;
  height: 56px;
  border: 1px solid rgba(255,255,255,.25);
  transform: rotate(45deg);
  z-index: 2;
}
.eyebrow {
  margin: 0 0 1.4rem;
  color: var(--terracotta);
  font-size: .68rem;
  font-weight: 900;
  letter-spacing: .2em;
  text-transform: uppercase;
}
.hero h1 {
  max-width: 760px;
  margin: 0;
  font-family: var(--font-serif), Georgia, serif;
  font-size: clamp(3.5rem, 5.9vw, 7.4rem);
  line-height: .92;
  letter-spacing: -.055em;
  font-weight: 500;
}
.hero h1 em { color: #efb49e; font-weight: 400; }
.hero-lead {
  max-width: 650px;
  margin: 2.1rem 0 0;
  color: rgba(255,255,255,.78);
  font-size: clamp(.96rem, 1.1vw, 1.1rem);
  line-height: 1.8;
}
.hero-actions { margin-top: 2rem; display: flex; align-items: center; gap: 1.5rem; flex-wrap: wrap; }
.hero-trust {
  margin: clamp(3rem, 6vw, 6rem) 0 0;
  padding: 1.2rem 0 0;
  list-style: none;
  border-top: 1px solid rgba(255,255,255,.18);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
}
.hero-trust li { display: flex; flex-direction: column; }
.hero-trust strong { font-family: var(--font-serif), Georgia, serif; font-size: 1.35rem; font-weight: 500; }
.hero-trust span { color: rgba(255,255,255,.55); font-size: .67rem; line-height: 1.4; }
.hero-visual { position: relative; min-height: 650px; background: #d7b89b; }
.hero-visual > img { width: 100%; height: 100%; object-fit: cover; object-position: center; }
.hero-visual::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(16,25,43,.28), transparent 35%), linear-gradient(0deg, rgba(16,25,43,.35), transparent 40%);
  pointer-events: none;
}
.hero-note {
  position: absolute;
  z-index: 2;
  right: clamp(1rem, 3vw, 3rem);
  bottom: clamp(1rem, 3vw, 3rem);
  max-width: 360px;
  padding: 1rem 1.25rem;
  display: flex;
  align-items: center;
  gap: .85rem;
  color: var(--ink);
  background: rgba(255,253,250,.93);
  backdrop-filter: blur(10px);
  box-shadow: 0 18px 60px rgba(16,25,43,.22);
}
.hero-note div { display: flex; flex-direction: column; }
.hero-note strong { font-size: .78rem; }
.hero-note span { font-size: .66rem; color: rgba(23,36,61,.64); }
.note-dot { width: 9px; height: 9px; background: var(--terracotta); border-radius: 50%; flex: 0 0 auto; }

.ticker { overflow: hidden; border-bottom: 1px solid var(--line); background: var(--cream); }
.ticker div {
  min-height: 52px;
  width: max-content;
  min-width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-around;
  gap: 2rem;
  padding: 0 2rem;
  font-size: .66rem;
  font-weight: 900;
  letter-spacing: .16em;
  text-transform: uppercase;
}
.ticker i { color: var(--terracotta); font-style: normal; }

.section { width: min(var(--max), 92vw); margin: 0 auto; padding: clamp(5.5rem, 9vw, 9.2rem) 0; }
.section-heading h2,
.model-copy h2,
.personalization h2,
.process h2,
.local h2,
.price-section h2,
.faq h2,
.final-cta h2 {
  margin: 0;
  font-family: var(--font-serif), Georgia, serif;
  font-size: clamp(2.7rem, 4.3vw, 5.8rem);
  line-height: 1;
  letter-spacing: -.045em;
  font-weight: 500;
}
.heading-split {
  display: grid;
  grid-template-columns: 1.35fr .65fr;
  align-items: end;
  gap: clamp(2rem, 7vw, 8rem);
}
.heading-split > p { margin: 0 0 .4rem; max-width: 520px; color: rgba(23,36,61,.68); }
.audience-grid { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 4.5rem; border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.audience-card {
  min-height: 330px;
  padding: 1.5rem;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  transition: background .25s ease, transform .25s ease;
}
.audience-card:hover { background: var(--cream); transform: translateY(-6px); }
.card-topline { display: flex; justify-content: space-between; font-size: .62rem; font-weight: 900; letter-spacing: .14em; text-transform: uppercase; }
.card-topline span:last-child { color: var(--terracotta); }
.audience-card h3 { margin: auto 0 1rem; font-family: var(--font-serif), Georgia, serif; font-size: 2rem; line-height: 1; font-weight: 500; }
.audience-card p { margin: 0; color: rgba(23,36,61,.66); font-size: .85rem; line-height: 1.7; }

.model-showcase { width: 100%; padding: 0; display: grid; grid-template-columns: 1.12fr .88fr; background: var(--cream); }
.model-image { min-height: 720px; position: relative; background: #c9aa8e; }
.model-image img { width: 100%; height: 100%; object-fit: cover; }
.frame-corners::before, .frame-corners::after {
  content: "";
  position: absolute;
  z-index: 2;
  width: 34px;
  height: 34px;
  border-color: white;
  pointer-events: none;
}
.frame-corners::before { left: 1.5rem; top: 1.5rem; border-left: 1px solid; border-top: 1px solid; }
.frame-corners::after { right: 1.5rem; bottom: 1.5rem; border-right: 1px solid; border-bottom: 1px solid; }
.model-copy { padding: clamp(4rem, 8vw, 9rem) clamp(2rem, 7vw, 8rem); display: flex; flex-direction: column; justify-content: center; }
.model-copy h2 em { color: var(--terracotta); font-weight: 400; }
.model-copy > p { max-width: 560px; color: rgba(23,36,61,.68); margin: 2rem 0; }
.model-list { margin: 1rem 0 2rem; border-top: 1px solid var(--line); }
.model-list > div {
  padding: 1.2rem 0;
  display: grid;
  grid-template-columns: 44px 1fr;
  gap: .1rem .9rem;
  border-bottom: 1px solid var(--line);
}
.model-list span { grid-row: 1 / 3; color: var(--terracotta); font-size: .67rem; font-weight: 900; }
.model-list strong { font-size: .94rem; }
.model-list small { color: rgba(23,36,61,.6); font-size: .72rem; }
.dark-link { align-self: flex-start; }

.personalization { display: grid; grid-template-columns: .9fr 1.1fr; align-items: center; gap: clamp(3rem, 8vw, 9rem); }
.personalization-copy { padding-left: max(0px, 3vw); }
.personalization-copy > p { max-width: 590px; margin: 2rem 0; color: rgba(23,36,61,.68); }
.check-list { margin: 2.3rem 0 0; padding: 0; list-style: none; border-top: 1px solid var(--line); }
.check-list li { padding: .85rem 0 .85rem 1.6rem; position: relative; border-bottom: 1px solid var(--line); font-size: .84rem; font-weight: 700; }
.check-list li::before { content: "↳"; color: var(--terracotta); position: absolute; left: 0; }
.personalization-image { margin: 0; position: relative; }
.personalization-image img { width: 100%; aspect-ratio: 1.24; object-fit: cover; }
.personalization-image figcaption {
  position: absolute;
  right: 1rem;
  bottom: 1rem;
  padding: .6rem .85rem;
  background: rgba(255,253,250,.92);
  color: var(--ink);
  font-size: .62rem;
  font-weight: 900;
  letter-spacing: .06em;
  text-transform: uppercase;
}

.process { border-top: 1px solid var(--line); }
.process-intro { display: grid; grid-template-columns: 1.3fr .7fr; align-items: end; gap: 5rem; }
.process-intro > p { margin: 0 0 .5rem; color: rgba(23,36,61,.68); max-width: 520px; }
.process-layout { margin-top: 4.5rem; display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(2rem, 6vw, 7rem); align-items: stretch; }
.process-photo { min-height: 650px; position: relative; overflow: hidden; background: var(--sand); }
.process-photo img { width: 100%; height: 100%; object-fit: cover; }
.photo-label { position: absolute; left: 1rem; bottom: 1rem; padding: .7rem .9rem; background: var(--terracotta); color: white; font-size: .62rem; font-weight: 900; letter-spacing: .1em; text-transform: uppercase; }
.steps { border-top: 1px solid var(--line); }
.steps article { display: grid; grid-template-columns: 56px 1fr; gap: 1rem; padding: 1.65rem 0; border-bottom: 1px solid var(--line); }
.steps article > span { color: var(--terracotta); font-size: .7rem; font-weight: 900; }
.steps h3 { margin: 0 0 .3rem; font-size: 1rem; }
.steps p { margin: 0; max-width: 620px; color: rgba(23,36,61,.64); font-size: .82rem; }

.techniques { background: var(--ink); color: white; }
.techniques-inner { width: min(var(--max), 92vw); }
.light-eyebrow { color: #f2a98f; }
.techniques-heading { display: grid; grid-template-columns: .4fr 1fr; align-items: start; gap: 3rem; }
.techniques-heading h2 { margin: 0; max-width: 960px; font-family: var(--font-serif), Georgia, serif; font-size: clamp(2.6rem, 4.5vw, 5.5rem); line-height: .98; letter-spacing: -.04em; font-weight: 500; }
.technique-grid { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 5rem; border-top: 1px solid rgba(255,255,255,.18); border-left: 1px solid rgba(255,255,255,.18); }
.technique-grid article { min-height: 260px; padding: 1.4rem; display: flex; flex-direction: column; border-right: 1px solid rgba(255,255,255,.18); border-bottom: 1px solid rgba(255,255,255,.18); }
.technique-grid span { color: #f2a98f; font-size: .62rem; font-weight: 900; letter-spacing: .12em; text-transform: uppercase; }
.technique-grid h3 { margin: auto 0 .9rem; font-family: var(--font-serif), Georgia, serif; font-size: 2rem; font-weight: 500; }
.technique-grid p { margin: 0; color: rgba(255,255,255,.6); font-size: .78rem; }

.local { display: grid; grid-template-columns: .82fr 1.18fr; gap: clamp(3rem, 8vw, 9rem); align-items: start; }
.local-copy { position: sticky; top: 130px; }
.local-copy > p { max-width: 560px; margin: 2rem 0; color: rgba(23,36,61,.67); }
.local-note { padding: 1.1rem 1.25rem; display: flex; flex-direction: column; border-left: 4px solid var(--terracotta); background: var(--cream); }
.local-note strong { font-size: .8rem; }
.local-note span { color: rgba(23,36,61,.63); font-size: .72rem; }
.place-list { border-top: 1px solid var(--line); }
.place-list > div { min-height: 84px; display: grid; grid-template-columns: 52px 1fr auto; align-items: center; gap: 1rem; border-bottom: 1px solid var(--line); }
.place-list span { color: var(--terracotta); font-size: .66rem; font-weight: 900; }
.place-list strong { font-family: var(--font-serif), Georgia, serif; font-size: clamp(1.3rem, 2vw, 2rem); font-weight: 500; }
.place-list small { color: rgba(23,36,61,.55); font-size: .68rem; }

.price-section { width: min(var(--max), 92vw); display: grid; grid-template-columns: 1.2fr .8fr; padding-top: 0; }
.price-card { padding: clamp(3rem, 7vw, 7.5rem); background: var(--terracotta); color: white; }
.price-card h2 { max-width: 900px; }
.price-card > p { max-width: 680px; color: rgba(255,255,255,.76); margin: 2rem 0; }
.button-light { background: var(--white); border-color: var(--white); color: var(--ink); }
.button-light:hover { background: var(--cream); border-color: var(--cream); }
.price-aside { padding: clamp(3rem, 5vw, 5rem); background: var(--cream); display: flex; flex-direction: column; justify-content: center; }
.price-aside > p { margin: 0 0 1.5rem; font-family: var(--font-serif), Georgia, serif; font-size: 1.6rem; line-height: 1.2; }
.price-aside ol { padding: 0; margin: 0; list-style: none; border-top: 1px solid var(--line); }
.price-aside li { padding: 1rem 0; border-bottom: 1px solid var(--line); display: flex; gap: 1.2rem; font-size: .8rem; font-weight: 800; }
.price-aside span { color: var(--terracotta); }

.faq { display: grid; grid-template-columns: .72fr 1.28fr; gap: clamp(3rem, 8vw, 9rem); }
.faq-heading { position: sticky; top: 130px; align-self: start; }
.faq-heading > p:last-child { max-width: 430px; color: rgba(23,36,61,.65); margin-top: 1.5rem; }
.faq-list { border-top: 1px solid var(--line); }
.faq-list details { border-bottom: 1px solid var(--line); }
.faq-list summary { min-height: 82px; display: grid; grid-template-columns: 42px 1fr auto; align-items: center; gap: .8rem; cursor: pointer; list-style: none; font-weight: 800; font-size: .88rem; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary span { color: var(--terracotta); font-size: .65rem; }
.faq-list summary i { font-style: normal; font-size: 1.2rem; transition: transform .2s ease; }
.faq-list details[open] summary i { transform: rotate(45deg); }
.faq-list details p { margin: -1rem 2rem 1.6rem 42px; color: rgba(23,36,61,.66); font-size: .82rem; }

.final-cta { position: relative; overflow: hidden; background: var(--ink); color: white; }
.final-cta-inner { position: relative; z-index: 2; width: min(1000px, 88vw); margin: 0 auto; padding: clamp(6rem, 10vw, 10rem) 0; text-align: center; }
.final-cta h2 { font-size: clamp(3.2rem, 6.4vw, 8rem); }
.final-cta-inner > p { color: rgba(255,255,255,.7); }
.final-cta-inner .eyebrow { color: #f2a98f; }
.final-actions { justify-content: center; }
.light-link { color: white; }
.cta-watermark { position: absolute; left: 50%; bottom: -9vw; transform: translateX(-50%); color: transparent; -webkit-text-stroke: 1px rgba(255,255,255,.08); font-family: var(--font-serif), Georgia, serif; font-size: 26vw; line-height: .7; white-space: nowrap; }

footer { padding: 4rem max(4vw, 2rem) 1.5rem; background: var(--ink-deep); color: white; display: grid; grid-template-columns: 1.5fr repeat(3, 1fr); gap: 3rem; }
.footer-brand img { width: 180px; height: 80px; object-fit: contain; object-position: left center; filter: brightness(0) invert(1); }
footer h3 { margin: 0 0 1rem; color: #f2a98f; font-size: .65rem; letter-spacing: .14em; text-transform: uppercase; }
footer p, footer a { margin: 0 0 .5rem; display: block; color: rgba(255,255,255,.62); font-size: .73rem; line-height: 1.6; }
footer a:hover { color: white; }
.footer-brand p { max-width: 330px; }
.footer-bottom { grid-column: 1 / -1; padding-top: 1.3rem; border-top: 1px solid rgba(255,255,255,.12); display: flex; justify-content: space-between; color: rgba(255,255,255,.42); font-size: .62rem; }
.mobile-cta { display: none; }

@media (max-width: 1100px) {
  .site-header { grid-template-columns: 180px 1fr auto; }
  .site-header nav { gap: 1.2rem; }
  .hero { grid-template-columns: 1fr 1fr; }
  .hero-copy { padding-right: 3rem; }
  .hero-trust { grid-template-columns: 1fr; gap: .65rem; }
  .hero-trust li { flex-direction: row; gap: .5rem; align-items: baseline; }
  .audience-grid, .technique-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 900px) {
  .announcement { font-size: .58rem; }
  .site-header { min-height: 72px; grid-template-columns: 1fr auto; padding: 0 1rem; }
  .brand { width: 150px; height: 62px; }
  .brand img { width: 98px; }
  .site-header nav { display: none; }
  .site-header .button { display: none; }
  .hero { grid-template-columns: 1fr; }
  .hero-copy { min-height: 650px; padding: 5.5rem 6vw 4rem; }
  .hero-copy::after { display: none; }
  .hero h1 { font-size: clamp(3.5rem, 13vw, 6rem); }
  .hero-visual { min-height: 70vw; }
  .ticker div { justify-content: flex-start; }
  .heading-split, .process-intro, .local, .faq { grid-template-columns: 1fr; }
  .audience-grid { grid-template-columns: repeat(2, 1fr); }
  .model-showcase { grid-template-columns: 1fr; }
  .model-image { min-height: 72vw; }
  .personalization { grid-template-columns: 1fr; }
  .process-layout { grid-template-columns: 1fr; }
  .process-photo { min-height: 72vw; }
  .techniques-heading { grid-template-columns: 1fr; }
  .local-copy, .faq-heading { position: static; }
  .price-section { grid-template-columns: 1fr; }
  footer { grid-template-columns: 1fr 1fr; }
  .footer-brand { grid-column: 1 / -1; }
  .mobile-cta {
    display: flex;
    position: fixed;
    z-index: 60;
    left: 1rem;
    right: 1rem;
    bottom: 1rem;
    min-height: 50px;
    align-items: center;
    justify-content: center;
    gap: 1rem;
    color: white;
    background: var(--terracotta);
    box-shadow: 0 16px 40px rgba(16,25,43,.32);
    font-size: .72rem;
    font-weight: 900;
    letter-spacing: .07em;
    text-transform: uppercase;
  }
}

@media (max-width: 600px) {
  .announcement span:first-child { max-width: 72vw; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
  .hero-copy { min-height: auto; padding-top: 4rem; }
  .hero-lead { line-height: 1.65; }
  .hero-actions { align-items: stretch; flex-direction: column; }
  .hero-actions .button, .hero-actions .text-link { width: 100%; justify-content: center; }
  .hero-trust { margin-top: 3rem; }
  .hero-trust span { font-size: .6rem; }
  .hero-visual { min-height: 100vw; }
  .hero-note { left: .8rem; right: .8rem; bottom: .8rem; }
  .section { width: 88vw; padding: 5rem 0; }
  .section-heading h2, .model-copy h2, .personalization h2, .process h2, .local h2, .price-section h2, .faq h2, .final-cta h2 { font-size: 2.75rem; }
  .audience-grid { grid-template-columns: 1fr; margin-top: 3rem; }
  .audience-card { min-height: 260px; }
  .model-copy { padding: 4rem 6vw; }
  .personalization-copy { padding: 0; }
  .personalization-image figcaption { left: .7rem; right: .7rem; text-align: center; }
  .process-photo { min-height: 105vw; }
  .technique-grid { grid-template-columns: 1fr; margin-top: 3rem; }
  .technique-grid article { min-height: 220px; }
  .place-list > div { grid-template-columns: 38px 1fr; padding: .7rem 0; }
  .place-list small { grid-column: 2; }
  .price-section { width: 100%; }
  .price-card, .price-aside { padding: 3.5rem 6vw; }
  .faq-list summary { min-height: 96px; }
  .faq-list details p { margin-left: 0; }
  footer { grid-template-columns: 1fr; padding-bottom: 6rem; }
  .footer-brand, .footer-bottom { grid-column: 1; }
  .footer-bottom { flex-direction: column; gap: .35rem; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; animation: none !important; }
}